Issue #61


by Juan Carlos Lope

20 Questions with Cover Model and NPC Figure Patty Zariello

Kim's Kounseling Korner
by Kimberly Martin

Video Interview with IFBB Pro Figure Silvana Salvati

Patty Zariello, Kari Williams, Megan Avalon, Clenet Vaughn and Jenny Lynn

Interview with Cristiana Casoni Pro Figure
by Anne Pietila

Video Interview with IFBB Figure Pro Irina Veselova and Robert Samborsky Part 5

Elite Fitness Newsletter
by Greg Hasberry

Video Interview with IFBB Figure Pro Irina Veselova and Robert Samborsky Part 6


Editorial by Juan Carlos Lopez

We are getting ready for the 2010 Arnold Classic and Phoenix Pro so those two shows should be very interesting.

Have a Good Funeral My Friend... Sartana Will Not Pay!

Last time I borrowed another title from another Spaghetti Western. The original title of the above should be "Have a Good Funeral My Friend... Sartana Will Pay". But in this case I added "Not" to the phrase. In the original Italian western Sartana (played by Gianni Garko) an anti-hero gambler and opportunist would tell the local coffin makers that he would pay for the coffin of those who he would go duel with way before he even killed them. What this relates to the topic at hand is an analogy, as a company no one will help you if you make the wrong monetary decisions. Many companies by now are dead or in huge debt, its actually those that are promoting like crazy that ended up dying and no one will pay for their funeral.

Recently a very large company realized that their marketing ideas were not making their money back. They stopped all their demos nationwide and eliminated booths at certain shows. This is a huge turn around for a company that would spend over 20K for the larger shows. Now its a huge amount of money that will go for better things perhaps paying debt if they haven't sold enough or simply saving money.

2009 was a horrible year for everybody and cutting down on expenses is the smart option. But again overspending is surely not the right thing to do. The worst part of this is that many female competitors have no idea they are on board of a sinking ship. Its a matter of looking at how new a company is and how much they spend in the beginning. If they spend too much its a sinking ship. A veteran company can spend more as they have more saved up usually. But remember 2009 destroyed many companies and made others go down on their knees. Simply remember if you don't lower expenses no one will pay for your funeral...

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