Editorial by Juan Carlos Lopez

2008 is already here and we hope it is better for everyone, even when your 2007 has been bad. You have to make changes for 2008 if things in 2007 weren't good. There is always a solution to everything and logical thinking is the key to success. In some instances people don't use logic but sometimes there are friends and peers who can help us use logic when we are not. So we hope everyone will have a better year overall.

Sponsorships

We have announced officially our sponsored athletes for 2008 and we have more coming up. You can take a look at the page: http://www.hardfitness.com/sponsor.html

On the above link you will be able to see that we are still looking to sponsor more competitors so if you are interested in sponsorship please email your resume (photoshoots and booth work included) and attach some photos to jc@hardfitness.com

We have been asked on how HardFitness chooses who to sponsor but there is really no simple formula to explain. All competitors are different and we understand that so that is what makes things more complex. All we can say is being a work horse and being organized will help a lot. Also the way your portray yourself in public and even in private can show your work ethic as usually it goes hand in hand. An unorganized person usually is unorganized at work and vice versa. If you are representing HardFitness in shows, booth work or guest appearances we want someone that we trust and has a good standing (inside and outside the industry) in our eyes. So if you feel you are this person go ahead and apply!

2007 & 2008

2007 was a great year for HardFitness, our first 3 booths appeared at the Olympia, Kentucky Pro and Nationals in Dallas. 2008 is emblazoned with our first HardFitness Calendar and will have another one for 2009. We had been sponsoring athletes since 2006 but now things are much more organized and we have full force going on.

We are already selecting models for the 2009 Calendar so if you are interested and think you can be a great model for this project email us to: jc@hardfitness.com

We will also plan to have more booths at major shows and promote HardFitness, its Calendars and upcoming apparel. Also look out to sponsor a few more competitors.

So far we have at least 50 applicants for sponsorship and we wish them all good luck. We will be choosing someone around March or April but may also pick someone later in the year. There are many factors and it can be hard to pin down a date for this.

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